Humanity, wisdom & innovation stories. Interview with Sue Lebeck, InnovatingSMART –
by Willi Paul. Co-Presented by PlanetShifter.com Magazine & openmythsource.com
SL: "The first reason start-ups fail is our cultural definition of “failure”.
Culturally, we define failure as not making (enough) money, or not grabbing
(enough) market-share. We do not sufficiently look to a wider definition of
value-creation, although this is changing. It is environmental value and social
value that humans actually want. It is what they pay for with their
symbols-of-financial-value. And yet over generations we have lost sight of this."